It’s something that teens know they could potentially achieve with just a few perfect snapshots and a good hashtagging game. It’s not always quite as involved as Man Repeller-levels of blogging, but young women with an interest in fashion and an even bigger interest in capturing what they look like wearing said fashion are now a well-known Tumblr staple.Īnd since they’re reaching more achievable levels of fame and generally tend to post from their parents’ homes, the appeal of the Tumblr girl stems from the fact that they’re both more fashionable than the average Tumblr fan but still a real person – it’s an attainable sort of fashion celebrity, which makes Tumblr girl status more intensely coveted than, say, becoming a Victoria’s Secret Angel. It’s become something to aspire to, even as more self-aware young people poke fun at the archetype. Her photos are reblogged thousands of times and she has hundreds of thousands of followers. Say what? A “Tumblr girl” is a young woman who gets quasi-famous on Tumblr for her style (and God-given looks). And for many teenagers, the heights of real-person fashion success are reached with Tumblr – you might not become a full-time model through this method, but you can gain a kind of quickie fame by becoming a “Tumblr girl.” Self-promotion is now just as valid as old-school promotion. Just look at Kim Kardashian’s Instagram account. While paparazzi remain capable of propelling celebrity, anyone who wants to gain fame also masters the art of the selfie. Waiting for someone else to take your picture isn’t necessary now. People once excluded from mainstream fashion are using the Internet to blog their way inside, like Leandra Medine of the website The Man Repeller, whose once-hobbyist blog is now an influential fashion staple, replete with sponsorships and brand affiliations. Even formerly crusty, freewheeling events like Bonnaroo and other music festivals have morphed into opportunities for young people to be photographed and included in slideshows in New York Magazine. While paparazzi remain capable of propelling celebrity, anyone who wants to gain fame also masters the art of the selfie.įashion stars used to be full-fledged celebrities – your Marilyn Monroes and Jackie Kennedys – but now street fashion blogs like the Sartorialist and Bill Cunningham’s New York Times street fashion photography have mainstreamed the idea that everyone and anyone can be a fashion icon.

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